Behind the Wave: A Conversation with Nannesha Baccus, CEO & Founder of New Wave Spiritual Apparel & Graphic Tees

In this exclusive feature, we sit down with Nannesha Baccus, the heart and visionary behind New Wave Spiritual Apparel & Graphic Tees. With a deep-rooted faith and a passion for uplifting others through creativity, Nannesha opens up about the journey, the inspiration behind the brand, and how she and her husband, Antoine Baccus, turned a shared vision into a faith-driven movement.

Q: Nannesha, what inspired you to start New Wave Spiritual Apparel?

Nannesha: Honestly, the vision came straight from God. I’ve always loved fashion and creativity, but I also wanted to use my gifts to make a difference to remind people of God’s love in their everyday lives. I kept feeling this pull to create something that wasn’t just stylish but also spiritual. That’s how New Wave was born as a way to speak life through what we wear.

I wanted people to see faith as something bold, expressive, and alive. Each shirt, each design, carries a message meant to encourage and connect.

Q: How does faith influence your creative direction and brand message?

Nannesha: Faith is at the core of everything we do. Every design starts with prayer and intention. I ask, “What does God want to say through this?” Whether it’s a verse, a word of encouragement, or a symbol of hope  it all comes from a place of divine inspiration.

We’re not just selling clothing; we’re building a community where people can feel seen, loved, and reminded that God’s hand is over their lives.

Q: You’ve mentioned that your husband, Antoine, plays a big role behind the scenes. Can you tell us more about that partnership?

Nannesha: Absolutely. Antoine has been my biggest supporter since day one. His creativity, vision, and experience with branding and design brought the visual side of New Wave to life. I had the message, the heart but he helped turn it into something tangible that people could see, wear, and feel proud of.

We balance each other out I focus on the spiritual and community aspect, and he helps structure the business and creative side. Together, we’ve learned to build not just a brand but a purpose-driven company that reflects who we are and what we believe.

Q: What do you hope people feel when they wear New Wave apparel?

Nannesha: I hope they feel empowered like they’re walking in purpose. I want our customers to know that they’re part of something bigger, that their faith can be expressed through style and creativity.

When someone puts on one of our tees, I want them to remember that God’s light shines through them whether they’re at work, school, or just out in the world. It’s more than clothing; it’s a reminder of who they are in Christ.

Q: What’s next for New Wave Spiritual Apparel?

Nannesha: We’re excited to keep growing expanding our product line, creating more community-driven projects, and launching creative collaborations. But more than anything, we want to keep pouring into people. That’s where the real blessing is.

Antoine and I believe this is just the beginning of what God is doing through New Wave. As long as we stay aligned with His will, everything else will fall into place.

Q: Any final words for your supporters and community?

Nannesha: Yes thank you. Truly. Every like, every share, every purchase means more than words can express. You’re not just supporting a business you’re helping us spread light, faith, and positivity into the world.

“Let all that you do be done in love.” – 1 Corinthians 16:14

New Wave Spiritual Apparel is more than a brand  it’s a testimony. It’s proof that with faith, unity, and creativity, anything is possible.

Closing Reflection

As our conversation with Nannesha wraps up, one thing is clear New Wave Spiritual Apparel was built from the heart, anchored in faith, and fueled by a vision to uplift others. The partnership between Nannesha and Antoine isn’t just about business; it’s about walking in purpose together, creating something that inspires others to do the same.

And maybe that’s what makes New Wave so special it’s not just what you wear, it’s what you believe in.

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